Mmm … beer.

[…]“Anything you could imagine an advertising campaign for, at all, could arguably be enhanced by weaponizing sleep,” Stickgold said.

Stickgold was one of the co-authors of a recent open letter which sounded the alarm over companies using targeted dream incubation in June. The letter was signed by 35 sleep and dream researchers from around the world.

“TDI-advertising is not some fun gimmick, but a slippery slope with real consequences,” the letter warned. “The potential for misuse of these technologies is as ominous as it is obvious.”

The concept of dream incubation – “techniques employed during wakefulness to help a person dream about a specific topic” – has been around for thousands of years, according to researchers.[…]

Advertisers seek to plug into our dreams — The Guardian